Evolving the Westfield Digital Brand to ensure consistency and brand recognition.

Westfield sought to elevate its core brand identity to achieve a greater consistency and instant brand recognition across its physical and digital presence.

Services

Digital Brand Strategy

Digital Brand Guidelines

Design System Foundations

Client

Westfield

Year

2023

Our challenge was to establish consistency across all Westfield touch points, ranging from digital platforms to physical spaces within centres, ensuring the brand was recognisable and cohesive everywhere.

Our approach was to devise two key strategies: establishing Accessibility-first Digital Brand Guidelines for uniform digital brand representation and creating a Design System for consistent, brand-aligned user experiences across all touch points.

Approach

Westfield Home

Next steps

From our developed concepts we prioritised the design elements that were to form the foundations of our holistic Figma component library.

We planned a phased approach to work closely with our development teams to build the foundations of the Design System in code, starting with the Westfield Website.

View full requirements brief here

Figma component library