Empowering individuals to adopt sustainable behaviour change that leads to a greater quality of life.

Lumi is a preventative health platform designed to drive lifelong improvements in physical, mental, and behavioural wellbeing. Science-backed training, habit coaching, and behavioural insights delivered at scale.

Services

User Research
AI-powered brand & product design

Client

LUMI

Year

2024

Our challenge involved focusing on busy professionals and addressing the highest barriers to engagement across wearables, literacy and access to gym memberships.

Our approach was a lean GenAI design sprint focusing on an MVP for busy professional leveraging micro moments through-out the day. Laying the foundations of habit formation supported by a community based eco-system.

A day in the life of Brian

Brian is a 40-year-old corporate marketing director based in Brisbane. With a demanding job, he struggles to maintain a consistent wellness routine. Brian's demanding corporate job is mentally exhausting and leaves him with little time or energy for health and fitness.

Brian has some awareness of the importance of staying healthy, but it's not a priority in his life.

A lean MVP solution
with a focus on habit foundations.

Lumi helps employees achieve measurable health improvements in just a few steps:

- Challenges, streaks, events and milestones to maintain motivation and visibility.

- Users answer a short questionnaire to generate a tailored weekly training plan.

- Monitor VO₂ max, strength, recovery, and behaviour changes over time with users taught to be proactive around these key metrics.

- Science backed programming based on movement quality, recovery, and readiness.

Impact

Featured speaker at GenAI Lab × Canva event, presenting the LUMI case study demonstrating how AI-augmented design workflows reduced concept-to-prototype time while maintaining design quality and creative ownership.

View full case study here

The LUMI team continue to work on the product strategy, engaging with users and continue to iterate. The launch of Android and iOS are coming soon.