K
Kristin de la Fuente
About Me
Hi, I'm Kristin. I'm a seasoned design professional with a unique approach that blends best practice design processes with Gen Ai's data capabilities. This fusion of my real-world experience and advanced technology enables me to deliver exceptional value to the team I work with.
Technology fascinates me; I've woven it into my career, especially now Gen Ai. I'm a big believer of embracing it, understanding it deeply and using that knowledge to help educate others who are about to start their journey.
I live on the northern beaches, I'm all about beach vibes and nature and my two daughters, Rhea and Juno, are my world. I enjoy hitting the beach to play beach volleyball with my mum crew, and sometimes I compete in tournaments in Manly.
Having spent eleven years in London in my early career, I've travelled and seen quite a bit of the world. I love eating my way around a city and immersing myself in its culture and people.
Recent Experience
2024
Freelance
Gen Ai x Design Explorer
Exploring: Gen Ai x Design super frameworks, design sprints, well crafted prompt engineering and data fed custom GPT's for design needs. End-to-end design integration of Gen Ai as a partner not a shortcut. Personas and storyboarding using ChatGPT + MidJourney.
2023-2024
Nimbly
UX, UI, Product Design
Redesigned an Australian visit tracker app, part of a cloud-based site optimisation platform by addressing user frustrations, aligning features with user behaviour, and enhancing the aesthetic appeal to boost satisfaction, adoption and engagement.
2022-2023
Westfield
Product Design Manager
Guided user experience design and drove the Website Uplift and Digital Brand Evolution initiatives across Westfield products and services. Enhanced team capabilities and collaborated with cross-functional teams to ensure seamless experiences that simplify complexity.
Brands I have worked with
Westfield
Qantas
IAG Group
Big Red Group
Aware Super
STAN
Allianz
SMH
Good Food Guide
Samsung
Andrew L Webber
Kylie Minogue
EMI
Qualcomm
Ministry of Sound
Perth Fashion Festival
Rentokil
Peters of Kensington
Konig + Neurath
Tonnies Group